October 31, 2020Category_Lifestyle

VERI x JUVELAN | A modern and timeless collection with personality

It's finally here: we're celebrating the launch of the first VERI x JUVELAN collection!
What was just an idea in our heads just a few months ago has developed into a breathtaking collection that we have never seen before.

There is a first time for everything

...and VERI X JUVELAN is the perfect example of this:

For the first time we have developed a collection together with someone else.
For the first time we have all designs made in selected German manufactories.
For the first time we are launching a collection without pearls.
For the first time there are rings from JUVELAN.

Behind all these premieres is a woman and friend who not only inspires us, but also many other people every day. A woman whose strength and personality are reflected in every single piece of jewelry in this new collection.

Strong jewelery from a strong woman

If you don't know Veri yet, I would like to introduce her to you briefly. Veri is the head and heart of Stuttgart's most beautiful wardrobe - the bridal studio TARA. On Instagram, she inspires over 14.5 thousand followers every day with her sense of style, business know-how, joie de vivre and healthy lifestyle. When our paths accidentally crossed, Fredrik and I first got to know and appreciate her as a businesswoman. Over the years, the professional collaboration has developed into a deep and valuable friendship. So I couldn't have imagined a more perfect partner for the creation of our first joint collection.

https://vimeo.com/473064850

A tribute to all mothers and women

Veri's idea for the collection was to create a modern and contemporary take on the jewelry her mother wore. A tribute to all the mothers and women in our lives. When Veri presented her design ideas to me, she catapulted me out of my comfort zone for a moment, because they were very different from the style I had established for JUVELAN over the past 10 years. But since I'm always open to new things, we found a way to combine our ideas and turn them into 17 unique pieces of jewelry that are timeless and steeped in history at the same time, puristic and modern, but with heart and soul. The result is rings, necklaces, bracelets and earrings that no personal jewelery collection should be without. Each design has a strong, confident aura, is highly detailed, stylish and feels familiar - with an unmistakably glamorous touch. It is precisely these characteristics that I see in Veri and that have inspired me while working on this collection.

I'd love to tell you what my favorite pieces are - but that would prevent you from exploring the collection with an open mind and discovering your personal favourites. All pieces of jewelry can be mixed, matched and layered according to style and mood - and invite you to let them become a part of your very personal life story.