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New Lookbook: “All You Need Is Love – The Valentine Issue”

Just in time for Valentine’s Day, our creative mind Johan Vandamme has designed something very special: “Sweet Valentine” – a two-row sterling silver necklace with a romantic heart pendant made of Swarovski crystal. No other holiday is as closely associated with romance than Valentine’s Day. It’s a time when lovers honour one another with one of the most special tokens, the heart, that symbolizes their love, passion, romance and devotion. We truly believe that jewellery is the ultimate gift of love.

We didn’t have to look very far for finding a stunning model that would showcase our latest design in the most gorgeous way. Annika is super beautiful inside and out, very easy going and up for anything fun. And since it was a Valentine’s shoot we knew we need to have a male model as well. Our handsome friend and very talented colleague, Carl van Wegberg, immediately joined in our joyous team. We had such a killer time shooting this lookbook that day that we also decided to launch a whimsical little video which can be seen on both Vimeo and YouTube.

Since we so much enjoyed creating a list of fun things to do on Valentine’s Day last year, we wanted to do something similar this year. When we all sat down at our „creative table“ eating Lasagna and drinking Hugos, it didn’t take us very long to come up with a new neat list of things love and romantic. Both, our jewellery designer Johan Vandamme, and our beloved photographer and art director Conny Wenk, love and practice the idea of hiding post-it notes with romantic or fun love messages at home. The thrill of finding a love note from your partner in the most unexpected places can hardly be beaten. So if you are looking for ideas to write down on a sticky note, in this lookbook you will find some to help you along.

Again, we had an awesome crew on board. I have to give some big shout outs to our jewellery designer Johan Vandamme who operates on a consistently high creative and inspirational frequency, our photographer Conny Wenk for her infectious mega-watt smile that makes everyone feel welcome and comfortable on the set, our model Annika who is as talented as she is beautiful and her natural poise and effortless posing, our dear friend and colleague Carl van Wegberg who not only has a heart of gold, but is a bliss to work with whether on or off stage, our very reliable set assistant Ulli who is an organization wizard, and last but not least our fabulous hair & makeup artist Beate Schweighöfer who spontaneously filled in this time.

Dust off your most glamorous party dress, grab a handful of confetti hearts, put on your best red lipstick and celebrate with us! We hope you have a love-filled Valentine’s Day!

With love,

JUVELAN
Business Director & Editor in Chief

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